Why is your content not ranking well in the Google Search Pages?

What strategies to follow for content ranking in major search engines like google? Tips to improve website content to rank well for increased traffic and sales online.

Internet content analyst experts say that when a person realizes that their content is not doing that well, their first step should be to dig deep into their Google Webmaster account. The problem definition will be present in that account. The issue may well be as simplistic as keyword stuffing (in which case you will get a direct notification.

What happens when you stuff keywords?

You may well think that the key to SEO success is to fill up your content with a lot of keywords. However Google algorithms will soon detect it and mark it as spam. In fact the keyword density should me moderate and the rest of the content should be very relevant. It’s advisable to restrict the frequency of normal words to 3% and articles and prepositions to 5%.

If you don’t do this your content will get considerably lower rankings.

What can non removal of non-index tag do?

Problems such as crawl errors will automatically reduce the crawl ability of your site. Obviously this will reduce your content efficiency. Sometimes, a brand new website is launched and the SEO manager forgets to remove the non-index tag. This will lead to a lot of 404 errors. It’s important to remove the non-indexing tag in order to improve the functionality of your content.

Content marketing cycle

Content marketing cycle

Google challenges unveiled

Google has systematically revamped its content regulation and error detection process to near perfection by its powerful algorithms. Panda and Penguin run stringent checks on quality before ensuring that the content gets the rank it deserves. Of course there is the easy way out where you can opt for paying Google to achieve the rankings. However market research has shown that users clearly prefer navigating to sites which have achieved organic rankings than clicking on websites which have obviously paid for their position.

Google keeps on making numerous twists and changes to its algorithmic maze all the time. It’s really impossible for a typical webmaster to keep track of all the changes.

Facts about Penguin and Panda

While the Penguin and Panda are basically quality checkers there is a difference in their operations methodology. The Penguin is basically targeted towards web spam while the Panda is directed towards measuring the quality parameters of a particular piece of content. Sometimes when the changes made to these algorithms are really small, Google doesn’t advertise them but when large scale changes are decided on, it’s a different story. Google makes it a point to send it notifications informing users of the changes in its algorithms and advises webmasters on ways they could cope with upcoming changes. Panda as a rule has become more integrated into indexing and has a very low jolting impact. The changes have been indexed on a very frequent basis. Penguin is still a more direct checker and the effects of its criteria are more visible. As a SEO manager you have to keep tweaking content to see whether rankings improve.

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