How to make infinite scrolling website rank well? Tips to follow in order to improve user experience of a website for better exposure of popularity and search engine keyword rankings online.
With so many websites around and with so many types of websites, in some cases, the best websites also fail to come up with the good rankings in a particular search. It has been understood by both the webmasters and also the analyst of search engines like Google.
What is an infinite scrolling website?
Before going into the depth of the problems, let us see if you are an owner of the type of sites that are facing this particular problem. Well, everyone has used social sites like Facebook and Twitter. On those sites, the pages keep on loading new data and information from the past as you keep scrolling down. This is referred to as the infinite scrolling website.
What is the problem faced?
Let us analyze why this type of websites has faced problems with the search engine rankings. The issue was primarily addressed by Matt Cutts of Google. An infinite scroll website does not load its content completely. This is not only in the case of users, but the search bots or Google-bot, the programs that analyze the content of your website are not able to see what the website has in whole.
Like you might be having information posted few days back. You might be having the one of the best contents worth getting high ranks on the search engines, but you do not get that rank. Why? Simple. Let us assume that the post has been pushed down and requires a second reload on scrolling to get the data. But the present bots of the search engines do not wait for your page to reload. Scan, data not present, move on. Simple decision it makes.
How to solve the problem?
There are many solutions have come up for this problem and you need to look for the one or more that things that you might need to change.
• Make accessible to users – A random user surfing the net, for him the infinite scroll is ok. But if you are looking for something and a search engine leads you to a particular site, now would you like to search the website again manually with lots of scrolling? Obviously not, and the user would immediately switch to the next result on the search. So having a direct linking of a post on that infinite scrolling page is quite needed.
• Do not have dead ends and duplicates – In some cases of infinite scrolling pages, a situation might arise that when the particular post has been pushed to the bottom or completely removed from the page. In those cases, in the direct link of the post has not been removed from the main page; it can provide poor results in the search and can hamper your site’s reputation. Also, do not have same post linked on two different pages. These hamper your ranking on the search engines.
• Do not use on all websites – Different type of website has different type of visitors and they require different levels of accessibility to get the data they are looking for. All websites might look with the infinite scroll, but all the site does not work well with infinite scroll.
Look for the problem on your site that might have triggered the search engine results issues. Try to solve them using the above methods and try to work to make the websites highly crawl-able to make the best of the post and the information you have on your site.