Social authority gets devised and advocacy advertising has taken off
This is nothing but all about the time when someone will be coming up carrying a financial solution, which will be rewarding the social influencers. Many celebrities are paid huge sums for advertising services and items through their social media pages, but they are facilitated with agents for handling these things. In the upcoming year 2014, you will experience the first sight of advertisement on advertising solutions, which will be connecting the normal people with the publishers. As referrals are considered to be a motivating purchase driver, social media information will enable us to discover the experts and stimulate them to advertise our items.
Actual time content has become a norm and social TV has become a reality
Since a decade the television has been utilizing audience influencers and latterly the voice have popularized actual time voting through some of the social media channels like Twitter. With the launch of state of the art set top boxes like new wave, Tivo and Roku for some of the smart televisions like Vizio and Samsung, social media is very soon going to turn into a television. In the upcoming year 2014, you will get to see the first sight of actual time content affected due to social media platforms. This will commence by enabling the audiences to select a story, a character or ending, but this will be a personalized watching platform depending upon social media profiles, behaviors and interactions.
Social networks have popularized shopping carts and have facilitated in app buying options
In my previous article I have suggested Twitter, which enables people to purchase items just by clicking, which will ultimately enable them to purchase items directly from Twitter. In 2014, you will get to access more number of social platforms that facilitates buying options through pages and applications. This will be the commencement of in-app buying options as social platforms will popularize shopping carts for enabling people to mark the items in which they are interested in and append them to the shopping cart or a section where they can make a wish list where they will be capable of fulfilling and sourcing. These types of services will facilitate the social networks to become a strong insight for users to purchase interest, influence and behavior.
Social media mechanization comes up
The prognosis brinks on projection kind, which I have stated before is already existing. In 2014, you will experience a rise of social media advertising automation solutions. Newer entrants in the advertising automation space will be displayed along with offerings everywhere in social media mechanizations. This will enable advertisers to mechanize some day-to-day social media assignments. For instance, assimilate Twitter DM for lead sustenance process.
Yahoo has introduced social media broadcasting solutions to publish on all the networks
For competing in social media industry and rather than trying to develop fresh social network, Yahoo will be taking distinct approach and provide service to create and develop social content. Yahoo will be publishing this on all the social media platforms and take the merit to grow EPI economy.
Every year, in the month of December I write a blog about the prognosis for the upcoming year. I just love to do this. I discuss things with some of my colleagues and think what is going to happen in the upcoming year. But, when I read many of my prognosis, I understood that most of them looked like projections rather than predictions. So, currently, I have planned to neglect all the projections and think only about absurd.