Paid Search or PPC Marketing | Pay per Click Agency UK

Paid Search - Pay per Click (PPC) Marketing

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Pay per click (PPC) is a highly recommended and successful technique of paid search engine marketing that ensure top search engine ranking for your website Ads depending upon the amount you bid per keyword phrase. Search engines are paid each time customer click on the Ads. PPC marketing results are instant and is an excellent way to generate leads and sales for start-ups.

Our smart PPC campaign management services will bring more traffic to achieve your goals, whether it is for publicising an event or selling products and services.


Keys to a successful Pay per Click campaign include:

Selection of right keywords

The key words you are targeting should be very specific of what you are offering on your site. If you do retail business then you should ensure that the people, who are finding your products, are linked to the web page where the purchase option is facilitated.

Understanding the economic structure

If you are looking to spend huge sums of money for a pay per click campaign you should ensure that you generate sufficient revenue for justifying the labour costs and not to forget financial outlay related to the campaign. The good thing about this is that you can control the costs by following a strict budget.

Controlling search experience

It is one of the most important aspects for advertising for the target audience. It is another option to make the advertisement, creative, informative, and entertaining for compelling potential clients for clicking your site. Just because someone has visited your website, doesn’t mean that they are interested in purchasing your products and services. So it is really vital to be best in terms of search expectations and your target audience.

Using metrics for staying ahead

The astonishing fact about pay per click campaign is that you will quickly know your results. This provides you with an opportunity to do A/B testing of keywords, landing pages and advertisements. It provides you with an opportunity to instantly end poor performing campaigns and improve the ones that are working well for you.

Geographical targeting

If you want to attract only local clients, we also provide you the facility to do this; you can specify whether you want to attract client’s city wise, state wise or country wise.

Timing

Pay per click allows you to advertise ads only on peak time, which ultimately enables you to find the right customer at the right time.


PPC Campaign Management Services are:

Google- AdWords:

Google Adwords enables you to view the conversion data to bring traffic to your business website. Companies’ Web design is one of the leading Google Adwords service providers in UK.

Microsoft adCenter:

A Microsoft adCenter enables you to target visitors of yahoo, MSN, Bing and many other Microsoft networks. At Companies Web Design, we manage, optimise and set up your adCenter campaigns to deliver powerful advertising.

Yahoo: Search Ads:

WWith the help of our powerful Yahoo: Search Ads, you will be able to bring your business on the front seat and attract millions of searchers.

Google Product Listing Ads:

Product listing ads are the ads that include rich product images, information, merchant name and price without needing ad text and additional keywords.

Mobile Advertising:

Mobile phones have outnumbered TV sets, desktops, laptops and PC internet users. Companies Web Design is one of the prominent mobile marketing companies that communicate products on mobile devices.

Remarketing Advertising:

Our powerful remarketing advertising services will enable you to engage with your audience. If you want to expand your brand, you can target only a particular category of audience who have not yet visted your website.

PPC Reports:

Our PPC reports will place an advertisement of your business to the customers who are searching for your products online. Experience in managing this campaign on search engines is required, and our experienced PPC Analyst is there to help.

PPC Pricing:

We provide our clients with clear and competitive PPC pricing with no hidden costs. This is what we call “Complete Transparency”.


Success Stories

Ever since the establishment of our company, we have successfully exceeded our clients’ expectations. Many clients have appreciated us for our unbeatable pay per click marketing services.

We are Companies SEO dedicated UK based pay per click agency offering great PPC marketing campaign management Services.

Pay per click

Keys to a successful Pay per Click campaign include:

Selection of right keywords

The key words you are targeting should be very specific of what you are offering on your site. If you do retail business then you should ensure that the people, who are finding your products, are linked to the web page where the purchase option is facilitated.


Understanding the economic structure

If you are looking to spend huge sums of money for a pay per click campaign you should ensure that you generate sufficient revenue for justifying the labor costs and not to forget financial outlay related to the campaign. The good thing about this is that you can control the costs by following a strict budget. If you are limiting your campaign for around 100$ a day your ads will automatically stop to be delivered as soon as you resume to the next day and hit the daily maximum. For instance, you are spending around 20$ for selling a shirt that costs 15$, it won’t matter how many times you are losing your money.


Controlling search experience

It is one of the most important aspects for advertising for the target audience. It is another option to make the advertisement, creative, informative, and entertaining for compelling potential clients for clicking your site. Just because any one has visited your website it need not mean that they are interested in purchasing your products and services. So it is really vital to be best in terms of search expectations and your target audience.


Using metrics for staying ahead

The astonishing fact about pay per click campaign is that you will quickly know your results. This provides you with an opportunity to do A/B testing of keywords, landing pages and advertisements. It provides you with an opportunity to instantly end poor performing campaigns and improve the ones that are working well for you.

Improved targets with Pay-Per-Click Marketing

Some of the greatest advantage of pay per click marketing is that it provides flexibility when it comes to delivery. There are a large number of PPC tools that allows knowing your target audience.


Keyword targeting

Companies’ web design’s professional team uses key words that direct customers who are interested in your products and services.


Relevant key words

It is vital to select key words that are relevant to your firm. A visitor gets angry if he visits a site that is not relevant to what he is looking for. You have to still pay for the click even after the visitor leaves. So the landing page for any PPC should be related to the search.


Matching options

Companies web design is also engaged in providing matching option service, through which you can specify whether to bid on some key words or not or narrow your target audience with exact matching and phrase matching. You will also have an option to specify negative key words, which will not be displayed.


Geographical targeting

If you want to attract only local clients, we also provide you the facility to do this; you can specify whether you want to attract client’s city wise, state wise or country wise.


Timing

Pay per click allows you to advertise ads only on peak time, which ultimately enables you to find the right customer at the right time.

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