There are many people around who are now making use of social media and it is growing at a faster pace. Now, Facebook is floating like the stock exchange and comes up with $104 billion, there are many speculators who come up with different predictions. But, there is no denial of the power of social media and it has a great impact on business.
Tactics to adopt
There are different social media sites like LinkedIn, Facebook, and Pinterest etc that offers a great scope for your business. It is a good way through which you can grab attention of customers and also help to build up brand image. You can adopt variety of tactics which involve creation of your brand profiles on different social networking sites like Facebook fan page. You can also think of focusing on creative advertising that is possible through branded podcasts.
Word of mouth technique
Social media is the perfect option available which can give you opportunity to take complete advantage of word of mouth tool. Social media is growing at a faster pace in most of the developing countries. People can easily get connected across boundaries and can participate in different conversations through online observations. There are innumerable number of people who prefer to review products and services through social media sites while using videos generated from YouTube, which is further shared on different social media platforms.
Clicking on “Like” button on Facebook can help to promote brand on social media sites quickly. It is an effective way through which you can create online presence. Companies can provide products to some of the popular sites such as YouTube so that buyers can make a good purchasing decision. You can possibly create own branded channels along with some branded videos about products and services.
Communicate with unsatisfied customers
Companies having negative reviews about products can certainly create a bad impact on your business. Therefore, it is necessary to have positive review of your business and products which will further work to the advantage of the brand. Make use of social media sites effectively so that you can easily communicate with your unsatisfied customers within the social media environment. There are some innovative ways through which you can improve products and services that are likely to offer some value.
Influencing customers
While you create social media strategy, you need to consider about the target audience. There might be people in social networks who might not be your customers, but they can also create impact on marketing efforts.
Augie Ray, Forrester Analyst has come up with different types of social media influencers which are further divided into three categories:
- Social Broadcasters
- Mass Influencers
- Potential Influencers
Around 80% of our population is known to be of potential influencers. Therefore, you should give immense effort in indentifying those people available in networking sites and finally get connected with them to attract shares as well as likes which can help to spread brand name.
Considerations
Social media creates a great impact on marketing and business as well as enable business to get engaged with target audience. Social media is ideal platform through which you can engage and share information and help in growth of burins. Therefore, you need to develop wise social media strategy to become successful in market.